Our Roots

Earth:en’s founders Charlene and Paul Keller are pharmacists from North Queensland, with family heritage in produce farming and deep roots in the local community. This has inspired them to create a business model that uses the very best Australian natural produce, formulated with advanced technology, to create world-class products.  Paul and Charlene met whilst both studying Pharmacy at James Cook University in Townsville. As the direction of their career path became clear, they worked and entered pharmacy ownership in the northern region of Queensland. At their pharmacy they worked closely with many popular natural and organic skincare brands and would recommend them to their customers and see their benefits first hand. This created the foundation to start their very own skincare brand. Hence, was the creation and development of a unique farm-to-skin brand named Earth:en. They believe that great skincare begins with great ingredients. That's why they set out to create products that harness the nutritional benefits of our native fruits and botanical oils responsibly sourced from Australian farmers, and ethically formulated without cruelty, toxins or harmful chemicals.